There is this thread going around where the story of equal pay for equal work lives on.
It’s already been posted that salary is always adjusted by cost of living.
Another big differentiator is that 50% of Automattic’s employees are hired as contractors and as such they get no benefits (retirement savings, health insurance, etc) nor job security.
A contractor costs a fraction of what an employee costs; yet in Automattic’s case, zero of these savings go to the contractor.
If you’re not a tax resident of an English speaking country, you may be happy to know that here are several remote companies that in the same situation offer a solid benefit stipend to those they can’t employ through entities. And also that don’t bend reality as much in their marketing.